1
Brand Essence
Gesha coffee represents rarity, elegance, and craftsmanship. The brand reflects a refined coffee experience rooted in heritage, precision farming, and an exceptional flavor.
2
Brand Personality
- Premium but minimal
- Calm, elegant, natural
- Sophisticated, not loud
- Crafted for true coffee lovers
3
Brand Values
- Authenticity
- Quality over quantity
- Transparency in sourcing
- Respect for origin
4
Target Audience
Specialty coffee drinkers, café culture enthusiasts, professionals, and gift buyers who appreciate premium design and storytelling.
5
Logo Concept
- Inspired by coffee leaf shape, symbolizing origin
- Subtle reference to mountain altitude
- Clean typography expressing clarity and balance
6
Logo Variations
- Full logo with symbol + wordmark
- Used on mug front and packaging hero area
Gesha Coffee
Gesha coffee represents rarity, elegance, and true craftsmanship. It embodies a refined coffee experience shaped by heritage, meticulous farming, and an uncompromising pursuit of quality. Every cup reveals clarity, complexity, and character — a reflection of nature perfected through care and precision.
Logo Concept
- Minimal line art or elegant serif/sans-serif combination
- Avoid heavy icons or aggressive shapes
- Balanced negative space
Logo Variations
"Primary Logo"
"Primary Icon/Symbol"
"Secondary Icon/Symbol"
"Secondary Logo"
Clear Spaces & Minimal Size
Clear Spaces & Minimal Size
Minimal Size for Print &
Digital Use
Brand Design
Circle
Rectangle
Package Design
Visual & Structural Packaging Design
That Reflects the brand identity
[Mug Design] - Primary Color
Our primary cup design utilizes the brand’s signature orange to ensure maximum visibility in any setting. The repeating ‘e’ monogram pattern adds depth and reinforces brand recognition without cluttering the visual field.
[Second] - Packaging Idea
While our primary cup screams energy, this design whispers relaxation. We stripped back the patterns to focus on white space and typography, creating a modern, lifestyle-focused look. It uses the brand’s secondary palette to create a moment of calm, perfect for those customers looking to slow down and savor the ritual.
